For a while, I've been contemplating a new logo for Eliza Fragrances & Cosmetics. My original was a woman in a black dress holding a rose, which a local designer did for me. It was very pretty but I began to think something more personal would be appropriate, i.e. a simple face that people could identify with the products. It is said that in the 1930s, Maybelline had the "Maybelline Girl". Unfortunately, the only picture I can find is this one, which I believe was done by artist Zoe Mozert.
I wanted something like that, which evoked 1930s glamour; more importantly, a face. I thought, if Maybelline had a Maybelline Girl, then my company needs an Eliza Girl. My ideal was something in the pastel style of W.T. Benda.
I don't know many artists personally, who work with the pastel/charcoal medium, so I decided I would try it myself. If you know anything about my "artistic" nature, you would laugh at this! Usually I'm awful at drawing, especially drawing faces and getting everything symmetrical. But I was determined. I bought some pastels in the summer and practiced, practiced, practiced.
I knew I wanted the Eliza Girl to be holding a flower that matched her lips in order to symbolize both of products that I create, perfumes and cosmetics. I liked the way Elizabeth Taylor was holding this flower:
But her expression was not really what I wanted. I began by using this photo of Olivia de Havilland as a guide. I was just going to get some practice in...
And then this face showed up on my page:
I drew the rose separately and taped it on. The background was done on my computer. I did a very faint skin tone for her by crushing some pastels to get an apricot face powder shade, which I blended on with a cotton swab. The hair was difficult to figure out, but actually quite fun to draw on. She has 1930s marcel waves!
I hope you all like the new logo! The next step is to print some business cards with the Eliza Girl on them, to introduce her to my customers. ;)